Two of the most important actions in publishing and selling are copywriting and proofreading. Many individuals confuse and do not know the differences between proofreading and copywriting. If you want to learn more about those terms and when they are useful, you are in the right place. So read on to find out what do they mean and what are the differences between the two terms.
Definition of Terms
Definition of Proofreading
The act of finding out flaws in the writing and correcting them before submitting or publishing. For students, they do need to proofread their assignments while publishers do the same before printing or publishing.
Definition of Copywriting
Also known as writing copy, it is the art of writing the text for marketing and sales purposes. In the business industry, it is also known as a sales copy. The purpose of copywriting is to write to appeal to customers and readers. Apart from writing in newspapers and magazines, copywriting is performed digitally on websites to promote brands and products.
Difference between Copywriting and Copyrighting
Many people often confuse copywriting with copyrighting. In contrast to copywriting, copyrighting is a legal action to protect your intellectual assets from distribution. With copyrighting you are legally entitled to own the copy of work and nobody can utilize it without your consent. In academics, copyrighting is achieved through a plagiarism policy. To ensure the originality of your work, it is checked to determine whether there is plagiarism in your document.
Differences between Proofreading and Copywriting
The Difference in Dealing with Technical Errors
Proofreading points out the technical mistakes in the content. It points out the grammatical errors, typing mistakes, punctuation, usage of language, sentence structure, text style, underscore, homophones, and spelling mistakes of your work. Although, copywriting is not the act that deals specifically with technical issues because it is the step of producing ideas of your content.
The Difference in Efforts
Copywriting requires many efforts because it is the stage of production of your work. The proofreading and copywriting differences also include the amount of effort which each of them requires for producing the content. Copywriting requires efforts to create meaningful and valuable content. However, proofreading is an effort to improve the written text by removing errors.
Editing and Creating
For copywriting, the individuals create the content for its submission. On the other hand, the proofreaders edit content to make it an error-free work. The editors at British Essay Writers Empire proofread work to ensure that the writing is free from errors and ready to deliver. No matter how meaningful your written copy is, if it has errors, it will not be worth it. Proofreading ensures that there are no errors in written work.
Production of Ideas
Proofreading is the stage when you do not need to generate your ideas because you are provided with the ideas. Though, copywriting requires the author of the content to generate ideas.
One of the main differences between proofreading and copywriting is that a copywriter brainstorms before writing. Copywriters require to think creatively that is the process of jotting down your ideas or brainstorming. But for proofreading, you do not need to do anything, apart from reading the content to remove errors.
Evidence for your Ideas
The process of gathering down the facts is not the only purpose of copywriting. It also means that whatever you write, it must be true. Hence, you have to provide evidence for your idea, to make your reader aware of its worth. When there are no errors or mistakes in the document, it evidences that it has gone through a proofreading job.
Proofreaders are far from certain complexities that copywriters face, in which providing facts of your ideas with a generalized perception is also necessary. Once you create the idea, it will be your responsibility to prove its worth, and providing facts in your content is the best way to make it approvable. But the proofreaders do not need to look for these issues.
Treatment of Words
The proofreading and copywriting differences also include the treatment of words in the content. For instance, proofreaders check the spelling of those words but the copywriter examines the correct usage of those words. When writing persuasive essays, students look for words to achieve the objective of the essay.
Treatment of Grammatical Mistakes
While generating the ideas, it is perhaps a natural process that you do not especially care about grammar. But this does not mean that copywriters do not have to work on it. Although, it is one of the main responsibilities of the proofreader, to examine the grammatical mistakes in the content.
Responsibility of a Proofreader and Copywriter
One of the main differences between proofreading and the copywriting job is responsibility. Apart from technical errors, a copywriter is responsible for the accuracy of the content. In other words, a copywriter needs to make sure that the text is meaningful and creates value for readers. Besides, the proofreader is responsible for the accuracy of sentence structure, grammar and other technicalities in written text.
First Draft and Final Draft
In Proofreading, the individuals examine the final draft of the document. However, in copywriting the writer deals with the first draft of the work. If a document requires major changes, a proofreader has to confirm with a copywriter before implementing. In this way, a copywriter is sometimes required to review the final copy approved by a proofreader.
Qualitative Work and Scientific Work
Proofreading secures the rational position of your content. For instance, a copywriter focuses on the quality of ideas of the speaker and builds the argument on the same. To ensure that the sentence structure in a text is written correctly, a proofreader can adjust it. On the other hand, a copywriter can disagree when its ideas have been rephrased. Therefore, a proofreader has to make sure that the meaning of the content is not changed or it does not conflict with the idea of a copywriter.
Attention and Accuracy
Proofreaders built the accuracy of the work. Therefore, they check the different aspects of the content. However, copywriters have to grab the attention of their readers. For this purpose, the author can use diction, sentences, phrases, examples, to make their work attractive and admirable. This attempt of copywriters is to grab the audience’s attention to do better publicity.
In the writing domain, some companies look for editors and proofreaders to ensure accuracy in their writing. Some students also seek the editing and proofreading service for their academic assignments and dissertations.
Organizations that Hire Copywriter and Proofreader
The organizations that provide jobs to the proofreaders include publishing organizations, transcriptionists, scriptwriting, self-publishing authors, marketers, resume holders, and bloggers. Those organizations that hire copywriters are copywriting agencies, public relations firms, marketing agencies, and publishing agencies.
Types of Documents that Copywriters and Proofreaders Work on
The types of content for proofreaders are books, e-books, newsletters, press releases, essays, transcripts, magazine articles, blog posts, newspapers, resumes, screenplays, catalog descriptions, dissertations, and website copies. On the other hand, copywriters work on the commercial type of content. For instance, posts for social media, content for media, taglines, newspapers, magazines, brochures, lyrics, scripts for commercials, catalogs, and billboards copy among others.
To sum up, this article highlighted the differences between proofreading and copywriting. The findings revealed that proofreading is the post-writing stage where a writer reviews the content to improve by removing errors. Besides, copywriting is the art of writing marketing content to appeal to readers and create awareness for a brand. Some jobs require both the talents such as newspaper agencies, marketing and publishing agencies. We hope now you understand the core differences between copywriting and proofreading and will not confuse them.